Korean beauty has taken the world by storm. But with its popularity comes a major concern — counterfeit products flooding markets, especially in countries like Albania. Fake skincare items can cause irritation, breakouts, or even long-term skin damage. Here's how to spot the difference:
1. Read the labels carefully
Fakes often contain spelling mistakes, poorly translated instructions, or missing information. Authentic products list ingredients clearly, include proper usage instructions, and often have multi-language packaging (Korean + English).
2. Beware of prices that seem too good to be true
If a product costs significantly less than what’s listed on official brand websites or trusted stores, it’s likely a fake. Authentic Korean brands maintain price consistency through authorized distributors.
3. Examine the packaging details
Look for font sharpness, logo alignment, holograms, and the overall print quality. Fakes usually come in poorly made boxes with subtle but noticeable flaws.
4. Look for verification codes
Popular K-beauty brands like COSRX, Innisfree, and SOME BY MI often include a verification code that can be checked on their official websites.
5. Buy from trusted sources only
Always buy from stores like Bassko, which import directly from verified Korean distributors and offer 100% authenticity guarantee.
🛡 Extra tip: When in doubt, ask for a receipt, or send product photos to the brand’s official channels for confirmation.